200+ Home Watch websites since 2015 · 19 five-star Google reviews · NHWA affiliate
SINCE 2015
What your free market analysis shows
Google
Who shows up when homeowners search your service area
AI answers
Who ChatGPT and others recommend
Openings
Nearby towns no one is answering for
How it works
One route from your service area to a steady flow of homeowner inquiries. We handle the technical parts; you stay in charge of your business.
1. Build the right website
A site that explains your services the way homeowners ask about them, shows why they can trust you, and makes it easy to get in touch.
2. Support it with content
Service pages, blog posts and structured information that Google and AI tools can read and repeat when someone asks who to hire.
3. Track what’s happening
Traffic, searches and AI visibility in one place, so decisions come from what homeowners actually do.
4. Capture and follow up
Every call and inquiry goes into one system, so no lead is lost and every prospect hears back.
Where are you starting from?
Plenty of our clients came to us before they’d settled on a name. Others have been running for years. Pick the route that fits.
I’m launching a Home Watch business
See who homeowners already find in your service area, where those businesses fall short, and what you need on day one to compete with them: a website, a Google listing, and a way to catch every call.
Search “home watch” and Google returns security systems, cameras, neighborhood watch, even wristwatches. Being found takes more than a nice-looking page.
Home Watch Marketing
Website builder (DIY)
General agency
Who knows Home Watch?
Home Watch only, since 2015
You supply all of it
You have to explain Home Watch at every conversation and email
Who does the technical work?
We build, host and manage it. No code for you.
You
Their team
Found in Google search?
On-page SEO, plus Google and Bing listings set up at launch
Up to you
Varies
Found in AI answers?
Content structured for AI results from launch
Up to you
Varies
Commitment
Month to month, no contract
Monthly plan
Varies
What a template doesn't know about Home Watch
The difference doesn't show on launch day. It shows when someone searches.
Your site has to explain Home Watch quickly, in homeowner language, before a visitor moves on.
Trust comes before the call
Homeowners are deciding who can responsibly enter and look after their property.
Search and AI need clear signals
Google and AI search have to understand what you do and exactly where you do it.
Leads are seasonal
Many prospects aren't ready on the first visit, so follow-up has to be built in.
Your website should do more than look good
A Home Watch website has a bigger job than most service-business websites. It has to explain a misunderstood service, build trust quickly, show up in local search, answer the questions homeowners already have, and give prospects a clear next step when they are ready to reach out.
That is why we treat the website as the center of your marketing system — not a brochure.
What we build into a Home Watch website
Clear messaging that explains Home Watch in homeowner language
Service pages built around what people actually need and search for
Local structure for your towns, communities, and service area
Trust elements such as experience, reviews, credentials, and process clarity
Contact paths that make it easy to call, ask questions, or request help
Every system is month to month, with no contract. Setup covers your website and getting everything configured; the monthly fee keeps it running, hosted and producing results.
Home Watch Business System
Your custom website with managed hosting, security and backups, on-page SEO, Google and Bing listings, a lead generator, content structured for AI results, an AI-assisted blog tool, a competitive baseline, your client portal and dashboard, and kickoff and launch meetings.
Home Watch Marketing SystemRecommended
Everything in the Business System, plus the HWM CRM: automated prospect follow-up, seasonal and event prospect lists, client and referral follow-up, done-for-you blog content, review requests, surveys, and quarterly strategy calls.
Home Watch Search System
Everything in the Marketing System, plus weekly social content, Google Ads management, and HWM Visibility: Ask The Owner, keyword ranking and geo-grid tracking, AI visibility monitoring, backlink work, and monthly strategy calls.
Not sure which fits? Glenn will match you to the right system and go over pricing on your call.
Tell us where you want to work. We'll send back a picture of your market: who already shows up, what homeowners in your area actually type into Google, and what AI tells them when they ask who to hire.
The data comes from Google and is directional. It's a snapshot to help you spot opportunities, not a guaranteed measurement.
What owners say on Google
5.0
Based on 19 reviews
Kristi Nadler
7 months ago
Glenn has been there from the beginning of my home watch endeavor and created an amazing website for me. I've had several potential clients tell me how professional it is and in turn helped to make them a client. Glenn is very patient with my non-techy abilities and helps guide me through. He is also very responsive to questions/concerns and requests for updates to my website. I am glad to have Glenn as my website support and know anyone that uses him would be glad as well - he understands what home watch is and when being a member of the NHWA, he also knows what is necessary to be on the website to showcase this aspect. Thanks Glenn for everything and your continued support!!!
Robert Huebner
a year ago
Glenn has been a great addition to our Home Watch Team and success after 2 years. His Web design and invaluable insight and experience has accelerated our exposure and visibility. With a turn key approach offering your business extensive services , SEO, Keywords, Analytics, Logo's, web management and marketing materials. You will not be disappointed in his broad capabilities and results. I highly recommend contacting Home Watch Marketing and explore the options for your business.
Jose Torres Jr
11 months ago
Glenn is a the Best when it comes to customer service, you ask and you will receive. the website content he creates is top notch. The team work environment is what any business expects when collaborating with other businesses and Glenn sure knows how to deliver. I will never let him go and if you’re not using Glenn at Homewatch Marketing for your web development and marketing style you will always be a step behind your competitors thanks Glenn. You’re the best at what you do!
Glenn Sojourner started Home Watch Marketing in 2015 to do one thing: help Home Watch owners get found and trusted. He has built more than 200 Home Watch websites since.
Home Watch Marketing is a proud affiliate of the National Home Watch Association.
Questions about Home Watch, marketing your business, or starting a Home Watch business? Ask me anything.
Try one of these
Answers come from Glenn’s AI assistant, set up with his own answers about Home Watch. To talk with Glenn himself, book a call.
Frequently asked questions
I haven't started my business yet. Can you still help?
That’s most of who we work with. Plenty of our clients came to us before they’d settled on a name. Start with the free market analysis: it shows who homeowners already find in your service area, where those businesses fall short, and what your new business needs to compete with them.
What does it cost to get started?
We offer three systems — the Home Watch Business System, the Home Watch Marketing System, and the Home Watch Search System — each building on the one below it. Setup covers your whole website, your Google listing, and getting everything configured, and the monthly fee keeps everything running, hosted, and producing results. You're month to month with no contract. We'll match you to the right system and go over pricing on your free consultation call.
I'm not technical or a marketing person. Is that a problem?
No. You won't touch code or hosting. Glenn walks you through the parts you do control, and clients regularly say the hand-holding was the best part.
How long until I'm live?
Most clients are up within two to three weeks of finishing the onboarding questionnaire.
Am I locked into a contract?
No. You're month to month.
What if my market already has home watch companies in it?
Many do, and that's not necessarily bad news. An established market means homeowners already know what home watch is, which is half the battle. The analysis will show you where the gaps are.
Will anyone actually find me?
Search "home watch" and Google returns security systems, cameras, neighborhood watch, even wristwatches. Homeowners looking for what you do get buried in results that have nothing to do with you.
What do I actually need on day one?
A website. A Google listing. A way to catch the people who call. Most new owners don't know what's essential and what can wait, so they pay for the wrong things first.
What is home watch?
Home watch is a service that provides regular, scheduled visual inspections of unoccupied homes, looking for obvious issues so they can be caught and reported before they become expensive. The official National Home Watch Association definition? “Home watch is defined as the visual inspection of a home or property, looking for obvious issues.”
AI won't fix unclear positioning, a weak website, or slow follow-up. What AI can't do for a home watch business, where it helps, and how to know you're ready.
It use to be get your website on-page and off-page SEO right and your search rankings will make your phone ring. Something changed in the last year or so, and I don't think most owners have felt it yet.
For a Home Watch business, a well-managed Google Business Profile is more than a directory listing — it is one of the most valuable sources of local visibility, trust and qualified leads.
Find out what your competitors already know.
Start with the free market analysis. If you’d rather talk first, book a free 25-minute call with Glenn.
