Before you settle on a name, build a website, or spend a dollar on advertising, find out who already shows up for home watch where you want to work and where the openings are. It's free and it's specific to your town.
"Since 2015, I've worked with Home Watch Business Owners and gained a lot of hard-fought experience and lessons learned. Please use this knowledge to help answer your questions about marketing your Home Watch business. With many leaders in the Home Watch industry as my clients, I can also help point you in the right direction for day-to-day operations questions." — Glenn Sojourner, Owner, Home Watch Marketing
Home watch is a service that provides regular, scheduled visual inspections of a vacant homes in the process of being built, waiting for the new owners to move in or seasonally unoccupied homes, looking for obvious problems — leaks, storm or pest damage, HVAC or electrical issues, and security concerns — so they can be caught and reported before they become expensive. It's most common in second-home, snowbird, and coastal markets, and it's different from house sitting, property management, or a home security system. The official National Home Watch Association definition? “Home watch is defined as the visual inspection of a home or property, looking for obvious issues."
Some towns have six established home watch companies. Some have none. You want to know which one you're walking into before you commit.
Search "home watch" and Google returns security systems, cameras, neighborhood watch, even wristwatches. Homeowners looking for what you do get buried in results that have nothing to do with you.
A website. A Google listing. A way to catch the people who call. Most new owners don't know what's essential and what can wait, so they pay for the wrong things first.
You didn't start this to write blog posts and wrestle with Google. You started it to look after people's homes.
Not sure where your market stands? Find out free.
Tell us where you want to work. We'll send back a picture of your market: who already shows up, what homeowners in your area actually type into Google, and what AI tells them when they ask who to hire.
The Google listings and websites competing for home watch in your town.
Actual search volume for the words people use in your area, not a national number.
The businesses Perplexity names when someone asks who to hire near you.
The gaps a new home watch business can move into.
The data comes from Google and is directional. It's a snapshot to help you spot opportunities, not a guaranteed measurement.
Glenn started Home Watch Marketing in 2015, the first agency built only for home watch owners. Since then he's had conversations with more than 200 owners and works with over 150 businesses across the U.S. and Canada. If you're just getting started, he's probably already answered the question you're about to ask.
Three systems, built for the Home Watch industry. Start where you are and move up as your market demands.
Your professional Home Watch presence, done right.
Your website stops sitting there and starts bringing you clients.
Contact Form and AI Assisted Blog Tool are replaced by the CRM tools above.
You see exactly where you stand — and your business shows up in AI search.
No contract. You're month to month. Compare all features →
⭐️⭐️⭐️⭐️⭐️ If you’re in the home watch business and want your website to actually work for you, look no further than Glenn and his gem HOME WATCH MARKETING. He’s not just a web designer or marketing expert—he truly understands the home watch industry inside and out. That rare combination makes all the difference. Glenn was absolutely pivotal in designing our website, and we couldn’t be happier with the results. The site is vivid, easy to navigate, and packed with the kind of information that builds trust with potential clients. In this business, your website is often the first impression people get—and Glenn knows how to make it count. He’s thoughtful, creative, and strategic. Glenn doesn’t just build websites; he builds confidence in your brand. If you want to draw eyeballs in and keep them there, trust Glenn to consult, design, and deliver. Highly recommend! Jayme King Native Eyes Home Watch Satellite Beach, FL
We’ve had the pleasure of working with Glenn at Home Watch Marketing for the past two years, and his expertise has been invaluable to our business. From the start, Glenn took the time to understand our goals and tailor our website design and marketing strategy to reflect our brand and attract the right audience. His knowledge of SEO, website optimization, and online branding has helped ensure that our site not only looks great but also ranks well and performs efficiently. Glenn’s responsiveness, professionalism, and genuine commitment to helping our business succeed make him a true partner we can rely on. We highly recommend Glenn and Home Watch Marketing to any business looking for expert guidance in building and maintaining a strong online presence.
Glenn has been there from the beginning of my home watch endeavor and created an amazing website for me. I've had several potential clients tell me how professional it is and in turn helped to make them a client. Glenn is very patient with my non-techy abilities and helps guide me through. He is also very responsive to questions/concerns and requests for updates to my website. I am glad to have Glenn as my website support and know anyone that uses him would be glad as well - he understands what home watch is and when being a member of the NHWA, he also knows what is necessary to be on the website to showcase this aspect. Thanks Glenn for everything and your continued support!!!
Glenn has been a great addition to our Home Watch Team and success after 2 years. His Web design and invaluable insight and experience has accelerated our exposure and visibility. With a turn key approach offering your business extensive services , SEO, Keywords, Analytics, Logo's, web management and marketing materials. You will not be disappointed in his broad capabilities and results. I highly recommend contacting Home Watch Marketing and explore the options for your business.
Glenn is a the Best when it comes to customer service, you ask and you will receive. the website content he creates is top notch. The team work environment is what any business expects when collaborating with other businesses and Glenn sure knows how to deliver. I will never let him go and if you’re not using Glenn at Homewatch Marketing for your web development and marketing style you will always be a step behind your competitors thanks Glenn. You’re the best at what you do!
Reviews from Google. Showing 5 of 18.
For a Home Watch business, a well-managed Google Business Profile is more than a directory listing — it is one of the most valuable sources of local visibility, trust and qualified leads.
Learn how local home watch businesses can improve AI search visibility with local SEO, trust signals, clear service pages, and FAQ schema that AI systems understand.
You know the moment — you explain what you do, they nod, and thirty seconds later they ask if you install cameras. The words "home watch" just don't tell the story. Here's why, and what actually works instead.
Start with the free analysis. If it looks good, book a free 25-minute call with Glenn and we'll talk about what it takes to get you found.