01
Get Found
Get your marketing rolling with a professional Home Watch website that puts you on the map — found on Google and ready for homeowners searching for you.
Dedicated to the Home Watch Industry since 2015
The Future of Home Watch Marketing Is Here.
Rooted in Experience. Built for Growth.
Home Watch Marketing gives you everything you need to win more clients, grow your local market, and build your business — powered by AI, built exclusively for the Home Watch industry.
Since 2015, I've worked with Home Watch Business Owners and gained a lot of hard-fought experience and lessons learned. Please take advantage of this knowledge to help answer your questions about marketing your Home Watch business. With many leaders in the Home Watch industry as my clients, I can also help point you in the right direction for day-to-day operations questions.
Ask Glenn
Don't start your business on a whim! Take advantage of real experience.
Hi - I'm Glenn Sojourner, the owner of Home Watch Marketing. I have been working with Home Watch Business Owners since 2015. Whether you're a current client, thinking about starting a Home Watch business, or just have a question about the industry — ask me anything.
The Challenge
The Home Watch Business Owner's Dilemma
Most Home Watch businesses are run by excellent Home Watch business owners who are invisible online. Here's why — and why it's getting worse.
01
Invisible Online
Most homeowners searching for Home Watch services never find you. Competitors rank in Google's map pack and AI search answers. That's where YOU need to be!
02
No Time to Market
You're doing inspections, managing clients, running your business. Marketing falls to the bottom every week — and a competitor gains ground.
03
Left Behind by AI
ChatGPT, Perplexity, and Gemini now answer homeowner questions directly — recommending specific local businesses by name. If your business isn't showing up in those AI-generated answers, a growing segment of your market will never know you exist.
04
The Term "Home Watch" Is Ambiguous
"Home Watch" on its own returns thousands of unrelated results, even "Homewatch" creates more problems — security systems, cameras, neighborhood watch, in-home individual care, even watches. The term doesn't clearly identify your service, so homeowners searching for help don't reliably find you, and you get buried among results that have nothing to do with what you do.
Wondering how you compare? Find out about your competition — free.
Home Watch Search Intelligence — Free Competitor Analysis
Find Out About Your Competition
Before you spend your first dime — we can't say penny anymore — on your Home Watch Business, you need to understand your market situation. Use our Home Watch Search Intelligence System to see who your competition is in your market and what they look like for Search Engine Optimization, Google Business Profile, and AI Search Results. Enter your location and your service, and find out who you're up against right from the start. See the competitors showing up for your market, the keywords that matter for your search, and who's appearing when homeowners ask AI — ChatGPT, Perplexity, and Gemini — about Home Watch in your area. Real data on your market in minutes — just tell us where to send your results.
- Your competitors
Who's showing up for your location and service
- Keyword landscape
The search terms that matter for your market, with real volume and competition data
- AI visibility
Who's showing up when homeowners ask AI about Home Watch in your location
Run Your Free Competitor Analysis →
Used by Home Watch business owners across Florida and Arizona
While our system is designed with the goal of improving your AI visibility, we can't guarantee results — there are too many outside factors beyond our control that come into play.
The Solution
One System. Growing With Your Business.
One system, built exclusively for Home Watch, that grows with you — from getting found online to owning your market. Start where you are, and add what you need as your business grows.
02
Win More Clients
Your website goes to work. Every inquiry is captured and followed up automatically, your prospects build into a list you re-engage season after season, and your site is built with the structured content that AI search engines love.
03
See Where You Stand
Content built around AI visibility, plus tracking that shows you whether you're appearing in ChatGPT, Perplexity, and Gemini — and exactly where you stand against your competitors.
04
Own Your Market
Everything, at full force. We actively work to get you cited in AI answers, cover every community you serve, and partner with you closely to stay ahead of your market.
While our system is designed with the goal of improving your AI visibility, we can't guarantee results — there are too many outside factors beyond our control that come into play.
Home Watch Lead Catcher — Built for Home Watch Business Owners
Turn Curious Homeowners Into Real Leads
Most Home Watch businesses rely on a "free consultation" contact form — and most of what it attracts is spam and peddlers, not real prospects. Home Watch Lead Catcher gives homeowners a reason to engage: a useful, personalized checklist of what a Home Watch professional actually checks in a home. In exchange, you get a verified lead — captured, qualified, and dropped straight into your follow-up workflow.
01
Attracts the right interest
Homeowners come for something genuinely useful, not a sales pitch.
02
Captures verified leads
Leads confirm their email to get their checklist, so you get real contact information, not spam or dead ends.
03
Drops them into follow-up
Every lead flows into your CRM workflow automatically.
04
Delivers real value
The homeowner gets a reasonable picture of what's checked in their home.
The Platform
AI-Driven, End to End
Your entire system is AI-driven — woven into the structure, not bolted on. From how your website is planned and built, to how it's optimized, to the tools working inside it, improvement is part of the system itself. As your business matures, your marketing system can mature with you.
01
Planned
We start with AI-driven competitive analysis of the leaders in your market, so your site is built around what's already winning — the searches, the content, and the gaps you can own.
02
Built
Built on best practices with a fast, streamlined platform — no bloated, code-heavy builds that slow you down — and structured with the content AI search engines pull from.
03
Optimized
Tailored to your market and built for results, continuously tuned for search and AI visibility.
04
Powered by Tools
AI tools working inside your site around the clock — from your assistant to your content — doing the work so you don't have to.
05
A Foundation to Build On
Starter gives you a solid foundation. When you're ready to grow, your system grows with you — with continuous optimization and development at every tier above.
While our system is designed with the goal of improving your AI visibility, we can't guarantee results — there are too many outside factors beyond our control that come into play.
Investment
Choose Your Growth Level.
Every plan is built exclusively for Home Watch and powered by your own AI systems. Start where you are, and move up as your market demands it.
Tier 1
Starter
Your professional Home Watch presence, done right.
$39.99/mo
Setup: $1,999
$1,000 to start · $999 at 30 days
- Your own custom-built website — never a cookie-cutter template
- Your site is found on Google, with on-page SEO built in at launch
- Your Google Business Profile, professionally set up
- Managed hosting, security, and updates — handled for you
- A contact form that sends every inquiry straight to you
- Home Watch Lead Catcher — a checklist tool that captures verified homeowner leads and drops them into follow-up
- Your traffic tracked from day one (Google Analytics + Search Console)
- HWM Client Portal access — your support, training, and resources in one place
Tier 2
Marketing System
Your website stops sitting there and starts bringing you clients.
$59.99/mo
Setup: $2,299
$1,200 to start · $1,099 at 30 days
- Everything in Starter, plus:
- Every lead captured and worked automatically — you never lose an inquiry
- Your prospects build into a seasonal list you re-engage when they're ready
- Weekly posts to Facebook, Instagram, LinkedIn & Google
- A monthly blog on your site, written in your voice
- Reviews build automatically after every visit
- Structured content built in that AI search engines love
Tier 3
AI Visibility
You see exactly where you stand — and your business shows up in AI search.
$89.99/mo
Setup: $2,599
$1,400 to start · $1,199 at 30 days
- Everything in Marketing System, plus:
- See whether your business shows up in ChatGPT, Perplexity & Gemini
- See exactly where you rank — locally, by neighborhood, against competitors
- Up to 10 local pages for the towns and communities you serve
- Your AI assistant answers your prospects 24/7, in your own voice
- Shape your own voice in your portal so all your content sounds like you
- A referral program that connects you with realtors and partners
- A strategy session every 6 weeks — we read the data together
- Two blogs a month, built around AI visibility, plus reporting
Tier 4
Market Pinnacle
Everything we do, at full force — when you're ready to own your market.
$189.99/mo
Setup: $2,899
$1,000 to start · $1,000 at 30 days · $899 at 60 days
- Everything in AI Visibility, plus:
- We actively work to get you cited in AI answers — optimized, not just measured
- Complete coverage of every town and community you serve
- The deepest competitive intelligence and citation building
- Weekly content, timed to your season and your markets
- Your referral network program included
- Frequent strategy sessions, quarterly business reviews, and priority direct access
SINCE 2015
While our system is designed with the goal of improving your AI visibility, we can't guarantee results — there are too many outside factors beyond our control that come into play.
Optional Add-Ons
- 4-Post Launch Pack — $129.99 one-time — Four professional blog posts, one a week starting two weeks after your launch.
- Referral Network Program — $149 setup + $14.99/mo — We help you build relationships with the realtors, property managers, and partners who send clients your way. (Included with AI Visibility and Market Pinnacle.)
- Location Pages — $169.99 for two / $79.99 each additional — Dedicated pages for the towns and communities you serve.
Your one-time setup covers your website build, your AI configuration, and full onboarding. The higher setup at AI Visibility and Market Pinnacle reflects the added local-ranking, AI-search, and competitive-analysis configuration involved.
No long-term contract — you're month-to-month.
Experience Matters
A Decade Focused on Home Watch vs. “What's Home Watch?”
The “What's Home Watch?” Agency
- Learning your industry on your dime and your time — months before they understand your market
- No proven Home Watch results to point to
- No existing relationships or credibility in the Home Watch world
- You explain your business on every call
- A generic approach adapted from other industries — not built for Home Watch
Home Watch Marketing
- Over a decade focused exclusively on the Home Watch industry — the original agency since 2015
- Your AI assistant, configured for your business and your market
- AI visibility — built to help you show up when homeowners ask ChatGPT, Perplexity, or Gemini about Home Watch
- We know the Home Watch industry — and can coach you through challenges beyond marketing
- Some of the leaders in the Home Watch industry are our clients — real operators who can guide you in the right direction
While our system is designed with the goal of improving your AI visibility, we can't guarantee results — there are too many outside factors beyond our control that come into play.
SINCE 2015
Meet the Founder
Glenn Sojourner — A Decade Inside Home Watch.
Glenn founded Home Watch Marketing in 2015 as the first dedicated agency built exclusively for Home Watch business owners. A decade later, Home Watch Marketing serves clients across North America — wherever seasonal homeowners need trusted professionals to protect their properties.
Quick Answers
Frequently Asked Questions
Home Watch Marketing is the original marketing agency dedicated exclusively to Home Watch businesses. We build your professional website, configure your AI assistant, manage your Google Business Profile, and optimize your visibility across Google and AI search engines like ChatGPT, Perplexity, and Gemini. Everything we do is built specifically for Home Watch — not adapted from a generic marketing template.
Get Started
Ready to Grow Your Market?
See what a marketing system built exclusively for Home Watch can do for your business. Book a free consultation and let's talk about where you want to grow.