HOME WATCH WEBSITES, BUILT BY SPECIALISTS, SINCE 2015
Websites for Home Watch Businesses
Home Watch Marketing builds websites for Home Watch business owners — then supports them with AI content, traffic and search analytics, AI visibility tracking, and CRM systems that help turn visits into clients.
Home Watch only, since 2015 · 150+ businesses · Built for Google, AI search, and lead follow-up
Ask Glenn
Don't start your business on a whim! Take advantage of real experience.
Hi - I'm Glenn Sojourner, the owner of Home Watch Marketing. I have been working with Home Watch Business Owners since 2015. Whether you're a current client, thinking about starting a Home Watch business, or just have a question about the industry — ask me anything.
"Since 2015, I've worked with Home Watch Business Owners and gained a lot of hard-fought experience and lessons learned. Please use this knowledge to help answer your questions about marketing your Home Watch business. With many leaders in the Home Watch industry as my clients, I can also help point you in the right direction for day-to-day operations questions." — Glenn Sojourner, Owner, Home Watch Marketing
The Website Is the Hub
Your Website Should Do More Than Look Good
A Home Watch website has a bigger job than most service-business websites. It has to explain a misunderstood service, build trust quickly, show up in local search, answer the questions homeowners already have, and give prospects a clear next step when they are ready to reach out.
That is why we treat the website as the center of your marketing system — not a brochure. The site is where your positioning, search visibility, lead capture, analytics, and follow-up all come together.
Lead capture and follow-up systems that help you respond faster, stay organized, and keep good prospects from slipping away.
Specialization
Why Generic Agencies Miss the Mark
Most agencies know how to build websites. Very few understand the Home Watch business well enough to build one that actually fits the way homeowners search, compare, and decide.
Home Watch is still misunderstood, so your website has to clarify the service quickly.
Trust matters immediately, because homeowners are evaluating who can responsibly enter and monitor their property.
Local visibility matters, because most hiring decisions start with geographic intent.
Follow-up matters, because many leads are seasonal and may not be ready on the first visit.
That is why Home Watch Marketing has focused only on this industry since 2015.
The Sequence
How the System Works
01
Build the right website
We start with a site that clearly explains your services, builds credibility, and gives people a reason to contact you.
02
Support it with content
We help you build out service pages, blog content, and structured information that supports search and AI discovery.
03
Track what is happening
We connect the analytics that show traffic, search behavior, and visibility so decisions are based on real data, not guesswork.
04
Capture and follow up
Every inquiry has a path into your system, so leads are not lost and future business can be nurtured.
What's Included
What We Build Into a Home Watch Website
Clear messaging that explains Home Watch in homeowner language
Service pages built around what people actually need and search for
Local structure for your towns, communities, and service area
Trust elements such as experience, reviews, credentials, and process clarity
Contact paths that make it easy to call, ask questions, or request help
The supporting systems behind the site: content, analytics, AI visibility, and CRM
Proof
Proof From Home Watch Owners
We have worked with Home Watch business owners across the U.S. and Canada, and the feedback is consistent: the right website builds trust and helps move prospects forward.
"Glenn was absolutely pivotal in designing our website, and we couldn't be happier with the results. The site is vivid, easy to navigate, and packed with the kind of information that builds trust with potential clients."
"From the start, Glenn took the time to understand our goals and tailor our website design and marketing strategy to reflect our brand and attract the right audience."
"Glenn has been there from the beginning of my home watch endeavor and created an amazing website for me. I've had several potential clients tell me how professional it is and in turn helped to make them a client."
150+
businesses
18
five-star Google reviews
NHWA
affiliate
2015
since
SINCE 2015
Google Reviews
What Owners Say on Google
5.0
Based on 18 reviews
Native Eyes Home Watch
a year ago
⭐️⭐️⭐️⭐️⭐️
If you’re in the home watch business and want your website to actually work for you, look no further than Glenn and his gem HOME WATCH MARKETING. He’s not just a web designer or marketing expert—he truly understands the home watch industry inside and out. That rare combination makes all the difference.
Glenn was absolutely pivotal in designing our website, and we couldn’t be happier with the results. The site is vivid, easy to navigate, and packed with the kind of information that builds trust with potential clients. In this business, your website is often the first impression people get—and Glenn knows how to make it count.
He’s thoughtful, creative, and strategic. Glenn doesn’t just build websites; he builds confidence in your brand. If you want to draw eyeballs in and keep them there, trust Glenn to consult, design, and deliver. Highly recommend!
Jayme King
Native Eyes Home Watch
Satellite Beach, FL
Ross Huebner
10 months ago
We’ve had the pleasure of working with Glenn at Home Watch Marketing for the past two years, and his expertise has been invaluable to our business. From the start, Glenn took the time to understand our goals and tailor our website design and marketing strategy to reflect our brand and attract the right audience. His knowledge of SEO, website optimization, and online branding has helped ensure that our site not only looks great but also ranks well and performs efficiently.
Glenn’s responsiveness, professionalism, and genuine commitment to helping our business succeed make him a true partner we can rely on. We highly recommend Glenn and Home Watch Marketing to any business looking for expert guidance in building and maintaining a strong online presence.
Kristi Nadler
5 months ago
Glenn has been there from the beginning of my home watch endeavor and created an amazing website for me. I've had several potential clients tell me how professional it is and in turn helped to make them a client. Glenn is very patient with my non-techy abilities and helps guide me through. He is also very responsive to questions/concerns and requests for updates to my website. I am glad to have Glenn as my website support and know anyone that uses him would be glad as well - he understands what home watch is and when being a member of the NHWA, he also knows what is necessary to be on the website to showcase this aspect. Thanks Glenn for everything and your continued support!!!
Robert Huebner
a year ago
Glenn has been a great addition to our Home Watch Team and success after 2 years. His Web design and invaluable insight and experience has accelerated our exposure and visibility. With a turn key approach offering your business extensive services , SEO, Keywords, Analytics, Logo's, web management and marketing materials. You will not be disappointed in his broad capabilities and results. I highly recommend contacting Home Watch Marketing and explore the options for your business.
Jose Torres Jr
9 months ago
Glenn is a the Best when it comes to customer service, you ask and you will receive. the website content he creates is top notch. The team work environment is what any business expects when collaborating with other businesses and Glenn sure knows how to deliver. I will never let him go and if you’re not using Glenn at Homewatch Marketing for your web development and marketing style you will always be a step behind your competitors thanks Glenn. You’re the best at what you do!
Tell us where you want to work. We'll send back a picture of your market: who already shows up, what homeowners in your area actually type into Google, and what AI tells them when they ask who to hire.
The data comes from Google and is directional. It's a snapshot to help you spot opportunities, not a guaranteed measurement.
Packages
Start With the Website. Add the Support You Need.
Some Home Watch owners need a strong website and a clean launch. Others want the systems behind it — content support, visibility tracking, analytics, and CRM follow-up — so the website keeps improving after it goes live.
That is why our packages are built in layers. Start with the website foundation, then add the tools that fit your market and stage of growth.
Tier 1
Home Watch Business System
Your professional Home Watch presence, done right.
Home Watch Marketing has focused on the Home Watch industry since 2015. We do not need to learn the category on your time or build your website from a generic service-business template.
We build websites for Home Watch businesses — and the systems around those websites that help owners get found, understand what is working, and stay on top of their leads.
Home watch is a service that provides regular, scheduled visual inspections of a vacant homes in the process of being built, waiting for the new owners to move in or seasonally unoccupied homes, looking for obvious problems — leaks, storm or pest damage, HVAC or electrical issues, and security concerns — so they can be caught and reported before they become expensive. It's most common in second-home, snowbird, and coastal markets, and it's different from house sitting, property management, or a home security system.
The official National Home Watch Association definition? “Home watch is defined as the visual inspection of a home or property, looking for obvious issues."
Quick Answers
Frequently Asked Questions
That's most of who we work with. Plenty of our clients came to us before they'd settled on a name. Start with the free market analysis and it'll tell you whether the town you're looking at has room for you.
We offer three systems — the Home Watch Business System, the Home Watch Marketing System, and the Home Watch Search System — each building on the one below it. Setup covers your whole website, your Google listing, and getting everything configured, and the monthly fee keeps everything running, hosted, and producing results. You're month to month with no contract. We'll match you to the right tier and go over pricing on your free consultation call.
No. You won't touch code or hosting. Glenn walks you through the parts you do control, and clients regularly say the hand-holding was the best part.
Most clients are up within two to three weeks of finishing the onboarding questionnaire.
No. You're month to month.
Many do, and that's not necessarily bad news. An established market means homeowners already know what home watch is, which is half the battle. The analysis will show you where the gaps are.
Some towns have six established home watch companies. Some have none. You want to know which one you're walking into before you commit.
Search "home watch" and Google returns security systems, cameras, neighborhood watch, even wristwatches. Homeowners looking for what you do get buried in results that have nothing to do with you.
A website. A Google listing. A way to catch the people who call. Most new owners don't know what's essential and what can wait, so they pay for the wrong things first.
You didn't start this to write blog posts and wrestle with Google. You started it to look after people's homes — the marketing is our job.
Home watch is a service that provides regular, scheduled visual inspections of a vacant homes in the process of being built, waiting for the new owners to move in or seasonally unoccupied homes, looking for obvious problems — leaks, storm or pest damage, HVAC or electrical issues, and security concerns — so they can be caught and reported before they become expensive. It's most common in second-home, snowbird, and coastal markets, and it's different from house sitting, property management, or a home security system.
The official National Home Watch Association definition? “Home watch is defined as the visual inspection of a home or property, looking for obvious issues."
It use to be get your website on-page and off-page SEO right and your search rankings will make your phone ring. Something changed in the last year or so, and I don't think most owners have felt it yet.
For a Home Watch business, a well-managed Google Business Profile is more than a directory listing — it is one of the most valuable sources of local visibility, trust and qualified leads.
Learn how local home watch businesses can improve AI search visibility with local SEO, trust signals, clear service pages, and FAQ schema that AI systems understand.
